Russia attacked Ukraine just three weeks ago. The President of Ukraine has been under tremendous pressure as he asks the world for help to stop Russia from bombing his country and killing his people, including civilians, women, and children. 

On Tuesday, March 16, Volodymyr Zelensky again asked the United States to provide financial and military assistance. 

His speech to the U.S. Congress was clear and convincing. 

Here is what makes a great speech.

1. Clearly define your message
2. Speak directly to your audience
3. Connect with your audience
4. Give examples that drive home your message
5. Don’t lecture. Tell a story – if possible, use video to tell that story

For more on this story, go to my website, gloriamoraga.com. I will be posting videos and transcripts, links, and more by the end of the day, Thursday, March 17. Please subscribe.